Issue - meetings

That Cabinet:

a)       note the successes to date and the income generated from the Careline Service; and

b)       approve a proposed budget for marketing of 10% of the income generated in year 24/25.

The Careline Team Leader presented a report which highlighted to Cabinet the success of the Careline Service and provided an insight into the vision for the future of the service and how it could be marketed. The vision for the future of the service was to be the largest provider of choice in the County.

The report provided statistics in terms of the growth of the service, including expansion into neighbouring districts and income generation, and detailed the proposal to develop a brand and marketing strategy going forward.

AGREED (unanimously) that Cabinet:

a)       note the successes to date and the income generated from the Careline Service; and

b)       approve a proposed budget for marketing of 10% of the income generated in year 2024/25.

Reasons for Decision:

To support the continued business growth and promotion of the Careline Service aligns with the Community Plan ambition 7 “Be a top performing, modern, accessible Council that get its everyday services right for the residents and businesses that it serves”.

Options Considered:

Standing still is an option, but continued business growth and external recognition of excellent, consistent service delivery places the Council in a good starting position through the optics of Local Government Reform.